Lee Min Ho and SNSD's Yoona for Eider 20.12.2012
credits: eider
The Outdoor Brand Eider (www.eider.co.kr) in the second half of the year
after doing a collaboration with their model Lee Min Ho in the first
half of this year, is getting a hot response.
Eider's Collaboration with Lee Min Ho is on the direct planning, designing and Lee Min Ho participate actively, even helping to develop the brand when the core idea was first presented to him. Lee Min Ho's ideas and comment in details was reflected, as well as his climbing style that introduce outdoor life such as camping, travelling, but also everyday life with casual clothes and style, rather than usual or typical mountain clothes.
The examples of Lee Min Ho's "Collaboration Line" on the first half of the year is Outdoor Windproof, Waterproof but Breathable clothes, such a functional strength with the practical design and trendy that captures young teenagers' hearts. It receives such a good response from youngsters, added from the sales from each stores and Eider's Online Store when it was launched that climbs to the top, good results were obtained. For woman's Line Clothing that came out in the second half of the year produced 7 products also such as Jackets, T-Shirts, Pants, Thanks to the Men's Line Clothing.
Meanwhile, the profit from the sales of Lee Min Ho's Line Products Collaboration will be given to the charity to those whose in need.
Eider's Marketing Team Leader Shin Seon Cheol said "Nowadays, outdoor clothes models are not participating in Pictorial or TV Commercial Films shooting, but also participating in giving ideas directly to the products, making the brand and the image more outgoing when they play that role actively.." and also "With Lee Min Ho as Eider Model in his 20s Collaborating, he had his own sense in fashion, and he will be a good representative for young costumers. The young and sensual outdoor style that Lee Min Ho has will receive a good response from his fans, as well as our costumers.."
Original Korean Text:
이민호(Lee Min Ho) 기획 참여 아이더 콜라보레이션 라인, 하반기에도 판매 성황
아웃도어 브랜드 아이더(www.eider.co.kr)가 올 상반기에 이어 하반기에도 아이더 모델 이민호와 함께 ‘이민호 콜라보레이션 라인’을 선보여 뜨거운 반응을 얻고 있다.
아이더의 이민호 콜라보레이션 라인은 이민호가 직접 제품 기획과 디자인 등에 참여해 적극적으로 아이디어를 제시했으며 이를 바탕으로 개발된 제품이다. 전형적인 등산복 스타일 보다는 캠핑이나 여행, 일상 생활 등에서 입기 편한 캐주얼 아웃도어 스타일을 선보였으면 좋겠다는 이민호의 의견과 디테일한 아이디어가 적극 반영됐다.
상반기에 선보였던 이민호 콜라보레이션 라인은 방수, 방풍, 투습 등 아웃도어의 강점인 기능성을 바탕으로 실용적이면서 트렌디한
디자인까지 더해 젊은 층에게도 좋은 반응을 얻었으며 출시와 동시에 각 매장과 아이더 온라인 쇼핑몰에서 매출 상위권에 오를 만큼
좋은 결과를 얻었다. 이러한 뜨거운 인기에 힘입어 하반기에는 남성 제품뿐만 아니라 여성 라인까지 확대한 재킷, 티셔츠, 팬츠 등 총
7개 제품을 내놨다.
아이더는 이민호 콜라보레이션 라인 제품의 판매 수익금 중 일부를 자선 단체에 기부해 어려운 이웃을 위해 쓸 예정이다.
아이더 신선철 마케팅팀장은 “요즘 아웃도어 모델은 단순히 화보나 TV CF 촬영 모델에서 그치는 게 아니라 직접 제품에 대한
아이디어를 제시하며 브랜드와 함께 이미지를 구축해나가는 등 보다 적극적인 역할을 하고 있다”며 “아이더 모델 이민호는 이번
콜라보레이션 라인을 통해 자신만의 패션 감각과 20대 소비자로서 원하는 부분을 잘 표현했으며 젊고 감각적인 아웃도어 스타일을
연출해 이민호 팬들은 물론 일반 소비자들에게도 뜨거운 관심을 받고 있다”고 전했다.
Lee Min Ho is planning another "Line Collaboration" with Eider, prosperous sales in the second half of the year
Eider's Collaboration with Lee Min Ho is on the direct planning, designing and Lee Min Ho participate actively, even helping to develop the brand when the core idea was first presented to him. Lee Min Ho's ideas and comment in details was reflected, as well as his climbing style that introduce outdoor life such as camping, travelling, but also everyday life with casual clothes and style, rather than usual or typical mountain clothes.
The examples of Lee Min Ho's "Collaboration Line" on the first half of the year is Outdoor Windproof, Waterproof but Breathable clothes, such a functional strength with the practical design and trendy that captures young teenagers' hearts. It receives such a good response from youngsters, added from the sales from each stores and Eider's Online Store when it was launched that climbs to the top, good results were obtained. For woman's Line Clothing that came out in the second half of the year produced 7 products also such as Jackets, T-Shirts, Pants, Thanks to the Men's Line Clothing.
Meanwhile, the profit from the sales of Lee Min Ho's Line Products Collaboration will be given to the charity to those whose in need.
Eider's Marketing Team Leader Shin Seon Cheol said "Nowadays, outdoor clothes models are not participating in Pictorial or TV Commercial Films shooting, but also participating in giving ideas directly to the products, making the brand and the image more outgoing when they play that role actively.." and also "With Lee Min Ho as Eider Model in his 20s Collaborating, he had his own sense in fashion, and he will be a good representative for young costumers. The young and sensual outdoor style that Lee Min Ho has will receive a good response from his fans, as well as our costumers.."
Original Korean Text:
이민호(Lee Min Ho) 기획 참여 아이더 콜라보레이션 라인, 하반기에도 판매 성황
아웃도어 브랜드 아이더(www.eider.co.kr)가 올 상반기에 이어 하반기에도 아이더 모델 이민호와 함께 ‘이민호 콜라보레이션 라인’을 선보여 뜨거운 반응을 얻고 있다.
아이더의 이민호 콜라보레이션 라인은 이민호가 직접 제품 기획과 디자인 등에 참여해 적극적으로 아이디어를 제시했으며 이를 바탕으로 개발된 제품이다. 전형적인 등산복 스타일 보다는 캠핑이나 여행, 일상 생활 등에서 입기 편한 캐주얼 아웃도어 스타일을 선보였으면 좋겠다는 이민호의 의견과 디테일한 아이디어가 적극 반영됐다.
No comments:
Post a Comment